Own Your Story, Reclaim the Spotlight You Deserve

Be known for what you actually stand for.

Every brand has a story. Most never get around to telling it well.

 

Reputation is earned, not manufactured, and that’s the whole premise behind INDIGO PR. We’re a boutique public relations agency in Los Angeles, and we work with parenting, lifestyle, wellness, and food and beverage brands that actually mean what they say about the world they’re building. Not every brand does. The ones we work with tend to.

 

Our job starts with a simple question. What makes this particular brand worth someone’s attention in a day that’s already full of noise? From there, we find the real story, sharpen it until it can hold up under a journalist’s questions, and put it in front of the people who decide what gets covered and what gets scrolled past. That work includes brand strategy, media relations, and the kind of earned media campaigns that actually move the needle, though it looks different depending on the brand. A founder building out a nursery products line needs something different from someone bottling small batch hot sauce, but the instinct behind it stays the same.

 

Find what’s true. Tell it well. Get it in front of the right person at the right moment.

 

That’s, in the end, the only thing PR was ever supposed to do.

What We Do

Media Relations
Brand Strategy & Positioning
Executive Visibility
Product Brand & Launches
Culture & Entertainment
Product Photography

The numbers don't lie.

92% of consumers trust earned media
92%
70% of consumers trust brand recommendations from people or media they don’t personally know
70%
Repeated exposure increases brand favorability by up to 80%
80%

Here's what we can guaruntee

We don’t upsell, overpromise, or hide behind jargon. Your interests come before our profit, and we’ll tell you plainly what will and won’t actually help your brand.

We focus on delivering results, not just talking about them. Every campaign gets a strategy we build specifically around your goals, not a recycled playbook pulled off a shelf.


You’ll get regular updates, so you’re never left wondering what’s happening behind the scenes. Great PR, to us, means honest communication at every stage, not just when there’s good news to share.

Real relationships with major publications, influencers, and celebrities take years to build, and we’ve already put in that time. That’s how we land placements that actually grow your brand’s visibility and credibility, not just add another line to a vanity metrics report.

Our Clients

KiraGrace
Nose Best Candles
Ofner Americas
UPPAbaby
Bellabu Bear
ChocoVivo
Maileg
Persnickety Box
Sonrei
Ivy & Elder
poth skin
Cat Janiga
Southern Scholar
Gently Radiant Skin
Huhu
Leveret
Mark T. Wendell
Antipodean Home
Big Picture Farm
anokha
LD Entertainment

As seen in...

TESTIMONIALS

ANTIPODEAN HOME

Working with INDIGO has been a great experience. Your work has been consistently thoughtful, high-quality, and impactful.

MARK T. WENDELL

It has been a pleasure working with INDIGO! 

PERSNICKETY BOX

Thank you so much for your efforts and work! You guys make it SO easy for us!

LD ENTERTAINMENT

INDIGO has been such an important asset to the LD Entertainment brand. Thank you for all your guidance!

FIELD NOTES

The Real Benefits of AI in PR Right Now

Generative AI has stabilized in the PR industry at 76% usage, indicating it has settled into a practical role. While it enhances efficiency in drafting and research, PR professionals still heavily rely on human editing, as AI lacks the nuanced judgment required for strategic communication. Effective use balances speed with quality.

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